Wednesday, 29 February 2012

Percept & Viacom 18 come together for Sunburn - The Movie


Viacom18 Motion Pictures and Percept Pictures have come together to announce the unique to 'Sunburn' into Sunburn - The Movie.

To be produced and creatively mentored by Phantom Films and its ace director Anurag Kashyap, Sunburn - The Movie is a film shot entirely at the festival - real time! While Sunburn's music has always been the festival's mainstay, the film's music is all set to raise the bar as well, with the super talented Amit Trivedi set to take the Sunburn experience several notches higher!

In its fifth year, Sunburn has been ranked amongst the world's top 10 music festivals, making it an unprecedented achievement for any branded experience in India.

Speaking about this Mr. Shailendra Singh - Jt. MD, Percept Limited & Inceptor of Sunburn, says, "Sunburn is a global dance music festival - SUNBURN fans go beyond the ones who have attended the festival. Fans have relished the experience and we thought of enhancing the same through cinema. With likeminded partners Viacom 18 and Phantom, we want take this to the next level."

Further Mr. Vikram Malhotra - COO, Viacom18 Motion Pictures says, "Sunburn is by far the biggest cult event in the country. The way this brand has grown over the last 4 years is extraordinary. We are delighted to partner with Percept and Phantom to extend this power brand into an exhilarating cinematic experience, making it the first festival film in the world."

From Phantom Films Mr. Vikas Bahl says, "Apart from being a world class music fest, Sunburn also is a great platform to get real life stories. We are happy to join hands with Percept and Viacom 18 for making a film around the festival and launching 7 New Directors. It is rare to find one platform from where so many different stories can emerge while music is the passion that holds them together"
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